The third podcast in our series is Welcome to Night Vale (click here).
This is a 2x per month fictional news story about a town where crazy things happen (like the Faceless Old Woman who secretly lives in your home, or "the weather" which is really an indie song played 2/3rd of the way through each podcast). Each episode has a semblance of a self-contained story - and stories arc across episodes. You can visit this fan wiki (click here) for more details.
What does this have to do with having a unique point of view that results in low cost / no cost customer acquisition?
Let's pretend you are Harriet Carter Gifts (click here). You sell distinctive gifts ... frequently "As Seen on TV". Why not create a fictional series about characters who use the distinctive gifts "As Seen on TV" to solve problems in a fictional place? Promote the series on Twitter and the follower count will surge beyond the current 300ish followers (click here). Integrate discounts and promotions with elements of the storyline - create reasons for a customer to buy merchandise.
Have some fun!! Business should be more fun than managing algorithms that enable you to rent prospects at $0.06 each. Follow the example set by Welcome to Night Value.