Think a bit about what you want to read about in 2017 - send me a message (kevinh@minethatdata.com) with your thoughts about content that aligns with the work I do.
The Customer Emerges
Last week we talked about the attributes that customers possess after a first order. Those attributes separate customers who are unlikely to...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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