Think a bit about what you want to read about in 2017 - send me a message (kevinh@minethatdata.com) with your thoughts about content that aligns with the work I do.
How Does 40% Off Impact File Power?
Alright, let's get to the bad news. Let's assume you have 100 customers who spent $100 12 months ago, via your online channel...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
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