If you want to try something ... next year try this ...
- Pick 10 future leaders.
- Given them one year to determine marketing strategies that they get to employ only on December 26, 2017.
- Let them implement their strategy only on December 26, 2017.
- Measure the results and celebrate the wins - really honestly celebrate the wins.
- Repeat the tradition annually.
- Think carefully about those who did something unexpected, something that performed well. How does the tactic apply to the rest of the year?
P.S.: I seldom receive positive feedback when I share an idea like this. I understand all of the reasons why this idea should not be pursued.
P.P.S: But why not try?
P.P.S: But why not try?
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.