Oh Oh - Those Online Channels

Your homework assignment was to talk about customers who purchased via Email, Affiliates, and Search.

Notice that each of the three online marketing channels aligns next to a series of points.

• Discounts/Promotions.
• Multiple Items per Order.
• 2nd Order.
• 3rd - 5th Order.
• Co-Op Orders.
• Product Category 06.
• Product Category 07.

The co-op order issue is odd, given that these should be first orders, unless lapsed customers are reactivated with co-op overlays, which can happen.

But otherwise ... what happens to the customer who is acquired via low prices on print ads?

• The customer uses online marketing channels to apply discounts/promotions that lead to orders from Product Categories 06 / 07 and have multiple items in the order.

Homework Assignment:  Tell me what aligns with orders from housefile catalog mailings?