Your homework assignment was to talk about customers who purchased via Email, Affiliates, and Search.
Notice that each of the three online marketing channels aligns next to a series of points.
- Multiple Items per Order.
- 2nd Order.
- 3rd - 5th Order.
- Co-Op Orders.
- Product Category 06.
- Product Category 07.
The co-op order issue is odd, given that these should be first orders, unless lapsed customers are reactivated with co-op overlays, which can happen.
But otherwise ... what happens to the customer who is acquired via low prices on print ads?
- The customer uses online marketing channels to apply discounts/promotions that lead to orders from Product Categories 06 / 07 and have multiple items in the order.
Homework Assignment: Tell me what aligns with orders from housefile catalog mailings?