June 02, 2016

So What Is This Wonky Plot All About, Anyway?

There it is ... a thing of beauty.

Well, maybe not. But it is a thing that requires study, for many of the secrets of your customer lifecycle are embedded in this image.

Let's look at the right hand portion of the ecosystem ... do you see the "1st Order" dot? This is where customers who place a first order reside. What are the dots near a first order?
  • Product Category 02.
  • Print Ads.
  • Low Prices.
So we know how we bring new customers into the business, don't we?

Homework assignment for tomorrow:  Be ready to discuss Email / Affiliate / Search orders.
-
Labels:

2 comments:

  1. david kim11:17 AM

    this is amazing. what's this kind of feature affinity analysis called?

    ReplyDelete
  2. MineThatData1:51 PM

    It is just a plot of the coefficients from a Principal Components Analysis.

    ReplyDelete

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

What Does The Forecast Look Like?

Recall our comp segment and comp new/reactivated buyer metrics: Comp Segment Performance July 2021 = $10.15. Comp Segment Performance July 2...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • A Pricing Cycle
    Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
  • Summer Schedule
    We've made it to Memorial Day Weekend. Our second straight one without a pure, normal life. But that doesn't mean that my posting sc...