December 07, 2015

Lands' End

Click here to go to the page that outlines financial filings ... read the 10-Q published on December 3, 2015.

Then, take a sad nap.
  • Creative changes.
  • Merchandise productivity declines.
  • Reduced circulation.
  • Reduced promotional activity.
  • Reduced sales.
  • Reduced profit.
It's hard to convert a Mercury Topaz into a Lincoln MKZ while the car is moving at 70mph on US 18 / US 151.

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...