Inside a book store, we see a nice display, don't we?
Top Teen Picks.
New Teen Fiction.
What is missing in this picture?
It is good to offer merchandise designed to attract a younger audience.
Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...