April 17, 2014

Attracting A Younger Customer

Inside a book store, we see a nice display, don't we?

 Top Teen Picks.

 New Teen Fiction.

 What is missing in this picture?

 Teens.

 It is good to offer merchandise designed to attract a younger audience.

 Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
-
Subscribe to: Post Comments (Atom)

Business Principle #14

  • Modified RFM For E-Mail Targeting
    RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
  • Lifecycle Marketing and Touchpoints: Geeky Math
    If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
  • Profit per New Customer
    It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...