April 17, 2014

Attracting A Younger Customer

Inside a book store, we see a nice display, don't we?

 Top Teen Picks.

 New Teen Fiction.

 What is missing in this picture?

 Teens.

 It is good to offer merchandise designed to attract a younger audience.

 Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
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