April 17, 2014

Attracting A Younger Customer

Inside a book store, we see a nice display, don't we?

Top Teen Picks.

New Teen Fiction.

What is missing in this picture?

Teens.

It is good to offer merchandise designed to attract a younger audience.

Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...