Inside a book store, we see a nice display, don't we?
Top Teen Picks.
New Teen Fiction.
What is missing in this picture?
It is good to offer merchandise designed to attract a younger audience.
Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
We built three relationships: If we multiply all three factors together, we get a picture of how much a customer is worth. If rebuy rates ar...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...