Inside a book store, we see a nice display, don't we?
Top Teen Picks.
New Teen Fiction.
What is missing in this picture?
It is good to offer merchandise designed to attract a younger audience.
Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
Maybe. If you are Starbucks, sure, your darn addictive product is more than enough to foster loyalty. In fact, when your customer purch...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...