Inside a book store, we see a nice display, don't we?
Top Teen Picks.
New Teen Fiction.
What is missing in this picture?
It is good to offer merchandise designed to attract a younger audience.
Then, we have to find a younger audience. It's really hard to do that within a framework designed to attract the loyal, core customer.
The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...