I needed garbage bags ... not your ordinary garbage bags, but Simple Human garbage bags, size J.
Look at the omnichannel magic pasted all over this image. Store integration, sign up for offers, like it on Facebook. I could share the product on Twitter or Pinterest. That's a lot of social / mobile / e-commerce / in-store omnichannel goodness.
Look at the price: $15.99. And if I only buy this item, I have to pay $5.99 standard shipping, $18.99 express shipping, or I have to spend one to two hours to drive to a store and buy the item ... my choice. Omnichannel!
Let's go do a search on Amazon - same item.
Are you kidding me? $13.99 - or, if I want to get put on a "subscription", I can get the item for $13.27. And I get free two day shipping via Amazon Prime.
Tell me how turning Bed, Bath and Beyond into a digital distribution center helps Bed, Bath and Beyond when I can get the same item, 13% cheaper and delivered faster and potentially more inexpensively via Amazon?
Describe the compelling reason why I should buy this item and pay a $2 premium at Bed, Bath, and Beyond? What are the #omnichannel reasons that trump price.
Leave a comment, and share your thoughts with us. Why would you elect to not buy this item on Amazon? Outline, specifically, the omnichannel advantage Bed, Bath and Beyond has over Amazon.
The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...