Dear Catalog CEOs:
I've been harping on the fact that cataloging isn't dead, but it is becoming increasingly focused on a 55+ rural audience, with the under 35 audience orbiting different marketing channels.
Subscribe to:
Post Comments (Atom)
Competition / Cooperation
In 2005, retail brands thrived via mall-based retail, classic cooperation between competitors. Having a Nordstrom anchor on one end of the m...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.