Dear Catalog CEOs:
I've been harping on the fact that cataloging isn't dead, but it is becoming increasingly focused on a 55+ rural audience, with the under 35 audience orbiting different marketing channels.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Another Question: We plan our entire marketing calendar around the catalog. What do you expect us to do on October 28 when we don't hav...
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