February 28, 2011

Dear Catalog CEOs: How Customers Find Out About Products

Dear Catalog CEOs:

I've been harping on the fact that cataloging isn't dead, but it is becoming increasingly focused on a 55+ rural audience, with the under 35 audience orbiting different marketing channels.

That being said, please click here and view the catalog set of bars in this chart in a blog post from Greenlane SEO.  I'll let you draw whatever conclusions you like from the chart.

Memorial Day Weekend

There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...