January 23, 2009

Lands' End E-Mail Follow-Up

I wrote earlier in the week about what I felt was an odd image in a Lands' End e-mail campaign.

A reader forwarded a YouTube video from the photo shoot where the image came from. The video is embedded below.

We'll assume that the image is real. Thank you, readers, for providing "checks and balances".

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...