January 23, 2009

Lands' End E-Mail Follow-Up

I wrote earlier in the week about what I felt was an odd image in a Lands' End e-mail campaign.

A reader forwarded a YouTube video from the photo shoot where the image came from. The video is embedded below.

We'll assume that the image is real. Thank you, readers, for providing "checks and balances".

16 Business Principles: Hillstrom's Marketing Management

Over the next few weeks, I'm going to share the Sixteen Business Principles that make up what I'd call my "Marketing Managemen...