Kevin Hillstrom: MineThatData: Lands' End E-Mail Follow-Up

January 23, 2009

Lands' End E-Mail Follow-Up

I wrote earlier in the week about what I felt was an odd image in a Lands' End e-mail campaign.

A reader forwarded a YouTube video from the photo shoot where the image came from. The video is embedded below.

We'll assume that the image is real. Thank you, readers, for providing "checks and balances".

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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January 23, 2009

Lands' End E-Mail Follow-Up

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