370,000,000: The number of registered Skype users.
18%. The decline in conversion rate at eBay.
60/40: The future mix of core/essentials and fashion at American Eagle.
2/3: The reduction in the vendor base at Zales.
48%: Amount of Talbots volume generated via proprietary credit.
22%: Increase in GameStop inventories on a 5% increase in sales.
34%: Quarterly gross margin at Lowes.
33.7%: Quarterly gross margin at Home Depot.
132: The number of PetSmart PetsHotels.
46%: Growth in e-commerce sales at Pacific Sunwear of California.
30%: Recent reduction in headcount at Ann Taylor.
23: The number of standalone Hanna Andersson stores.
1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...