Zappos now sells computers. Is this a smart move, in the spirit of Amazon.com, or something else?
Thanks to the Crave blog for the article, and to Aaron for referencing it.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
How Do You Know When A Marketing Channel Is Dying?
Last month I was asked this question. What a good question! In 1999 at Eddie Bauer, I measured "phone" customers ... those who bou...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.