You think technology is new. Then online folks have debates that I recall having with scientists in 1988 at the Garst Seed Company in Slater, IA. And I thought those debates were interesting ... but they were the same debates that Snedecor and Cochran probably had in 1937 when they wrote the book on testing.
In some ways, Social Media is a reinvention of the telephone party lines we used to enjoy, or the pen pals folks used to write to. We think we keep discovering --- in many ways, we discover what folks already knew a long, long time ago.
Online testing is a good thing. Using technology invented just after the Great Depression is also good!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Post-COVID New Item Failure
Last week I reintroduced the concept of Winners/Contenders/Others. One sign of a brilliant merchandising team is their ability to find new p...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...
-
You probably remember the 2001 song from Sugar Ray, right ? Well, this post has nothing to do with the song. Other than the title, of course...
So true. Just because it is new to us or someone using interactive media does not necessarily mean that the concept was not discovered long ago.
ReplyDeleteOur ignorance makes everything seem new.
Thanks for the thoughts in this post.
It's good folks are thinking about methods developed seventy years ago!
ReplyDelete