You think technology is new. Then online folks have debates that I recall having with scientists in 1988 at the Garst Seed Company in Slater, IA. And I thought those debates were interesting ... but they were the same debates that Snedecor and Cochran probably had in 1937 when they wrote the book on testing.
In some ways, Social Media is a reinvention of the telephone party lines we used to enjoy, or the pen pals folks used to write to. We think we keep discovering --- in many ways, we discover what folks already knew a long, long time ago.
Online testing is a good thing. Using technology invented just after the Great Depression is also good!
Here you go, click here.
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...