- When to cut back on catalog mailings.
- Multichannel Forensics for internet startups.
- The interplay between retail stores and the websites that support stores.
- E-Mail as a marketing channel.
February 17, 2008
Multichannel Forensics Week
The coming week will feature insight into several ways that Multichannel Forensics can be used to gain insight into critical business issues.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
You might already be planning this as part of the "Internet Startup" segment, but I would like to learn more about treating different online traffic sources as channels. To what extent is it practical to segment the data from different PPC and SEO sources for multichannel analyses?
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