- When to cut back on catalog mailings.
- Multichannel Forensics for internet startups.
- The interplay between retail stores and the websites that support stores.
- E-Mail as a marketing channel.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
February 17, 2008
Multichannel Forensics Week
The coming week will feature insight into several ways that Multichannel Forensics can be used to gain insight into critical business issues.
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Read this article and you'll be struck with a notable finding ( click here ). There is no context here. "Pureplay decreased by 51%&...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
You might already be planning this as part of the "Internet Startup" segment, but I would like to learn more about treating different online traffic sources as channels. To what extent is it practical to segment the data from different PPC and SEO sources for multichannel analyses?
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