February 17, 2008

Multichannel Forensics Week

The coming week will feature insight into several ways that Multichannel Forensics can be used to gain insight into critical business issues.
  • When to cut back on catalog mailings.
  • Multichannel Forensics for internet startups.
  • The interplay between retail stores and the websites that support stores.
  • E-Mail as a marketing channel.
Are there any other topics you'd like for me to explore this week?


  1. Anonymous9:59 AM

    You might already be planning this as part of the "Internet Startup" segment, but I would like to learn more about treating different online traffic sources as channels. To what extent is it practical to segment the data from different PPC and SEO sources for multichannel analyses?


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