More struggles for Lillian Vernon, Sharper Image, Red Envelope, and Flax Art & Design.
A significant downturn in catalog prospecting performance (for some) is coupled with last year's postage increases, causing problems.
This is a really good time to test all possible online and e-mail marketing opportunities. For e-mail marketers and vendors, this is your opportunity to shine. We need e-mail productivity to double or triple in order to begin to reduce catalog mailings and protect jobs. Is this type of improvement possible?
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Yes, You Need To Experiment With Merchandise
Here's what I frequently see. A client launches new items in 2019 ... a class of items. I then measure the sales of these items by year ...
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