February 15, 2008

Sour Business, Catalog Prospecting, And E-Mail

More struggles for Lillian Vernon, Sharper Image, Red Envelope, and Flax Art & Design.

A significant downturn in catalog prospecting performance (for some) is coupled with last year's postage increases, causing problems.

This is a really good time to test all possible online and e-mail marketing opportunities. For e-mail marketers and vendors, this is your opportunity to shine. We need e-mail productivity to double or triple in order to begin to reduce catalog mailings and protect jobs. Is this type of improvement possible?

Christmas Buyers

There probably isn't an easier time to acquire a new customer than at Christmas. And that's the problem. There's a pric...