Millard / Mokrynski Merger

By now, my catalog industry readers know that infoUSA is merging the Millard and Mokrynski list brands that they acquired over the past two years for a combined $20,000,000+.

Many industry veterans surmised that consolidation was inevitable, and given the amount of downsizing that happened over the past year, it appears headcount adjustments weren't enough.

Here's a question for my catalog readers, and I am not making any judgments here, I simply want to hear your point of view. "How will you, as a customer of Millard or Mokrynski, benefit from this merger?"

Another Reason Businesses Should Host Blogs: Millard and infoUSA

According to DMNews, Linda McAleer has retired from multichannel list firm Millard.

How does this relate to blogs? When I analyze my visitor information, I can see the search terms that bring people to my site. The search terms, when viewed in a broader context, suggest change at Millard, an infoUSA company.

There are numerous reasons why businesses should blog. If the blogger does a good job of search engine optimization, s/he will be able to understand industry inflection points via search terms. This picture into the future gives you a competitive advantage, assuming your SEO techniques are solid. I am not implying my techniques are solid. I continue to learn.