January 06, 2007

Another Reason Businesses Should Host Blogs: Millard and infoUSA

According to DMNews, Linda McAleer has retired from multichannel list firm Millard.

How does this relate to blogs? When I analyze my visitor information, I can see the search terms that bring people to my site. The search terms, when viewed in a broader context, suggest change at Millard, an infoUSA company.

There are numerous reasons why businesses should blog. If the blogger does a good job of search engine optimization, s/he will be able to understand industry inflection points via search terms. This picture into the future gives you a competitive advantage, assuming your SEO techniques are solid. I am not implying my techniques are solid. I continue to learn.

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