By now, my catalog industry readers know that infoUSA is merging the Millard and Mokrynski list brands that they acquired over the past two years for a combined $20,000,000+.
Many industry veterans surmised that consolidation was inevitable, and given the amount of downsizing that happened over the past year, it appears headcount adjustments weren't enough.
Here's a question for my catalog readers, and I am not making any judgments here, I simply want to hear your point of view. "How will you, as a customer of Millard or Mokrynski, benefit from this merger?"
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
June 24, 2007
Millard / Mokrynski Merger
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