Showing posts with label Sports Commerce. Show all posts
Showing posts with label Sports Commerce. Show all posts

April 16, 2015

Sports Commerce Session #2: Draft and Develop

In our second session, I describe how "draft and develop" strategies in sports are similar to "customer acquisition and customer retention" in e-commerce / retail. Click here if you do not see the video box below.


An Interesting Evaluation Of Marketing Effectiveness

A link was offered to download a "white paper" demonstrating that print has fabulous ROI. The "good" from the PostPilot ...