Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Showing posts with label Sports Commerce. Show all posts
Showing posts with label Sports Commerce. Show all posts
April 16, 2015
Sports Commerce Session #2: Draft and Develop
In our second session, I describe how "draft and develop" strategies in sports are similar to "customer acquisition and customer retention" in e-commerce / retail. Click here if you do not see the video box below.
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