April 16, 2015

Sports Commerce Session #2: Draft and Develop

In our second session, I describe how "draft and develop" strategies in sports are similar to "customer acquisition and customer retention" in e-commerce / retail. Click here if you do not see the video box below.


Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...