Showing posts with label Mike Bowcut. Show all posts
Showing posts with label Mike Bowcut. Show all posts
May 08, 2009
REI And Multichannel Marketing
Give this article a read --- Catalog Success interviews Mike Bowcut of REI --- a simple use of mail/holdout groups instead of matchback analytics improves marketing success.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...