Showing posts with label Mike Bowcut. Show all posts
Showing posts with label Mike Bowcut. Show all posts
May 08, 2009
REI And Multichannel Marketing
Give this article a read --- Catalog Success interviews Mike Bowcut of REI --- a simple use of mail/holdout groups instead of matchback analytics improves marketing success.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...