Kevin Hillstrom: MineThatData: Guy Kawasaki

January 19, 2007

Being Guy Kawasaki , For Just One Day

Guy Kawasaki authors a popular blog. A very popular blog. On an average day, he might pull in 8,000 visitors (not counting RSS readers). On a good day, maybe 130,000 visitors.

I host a niche blog with a loyal but comparatively small audience. On an average day, I might attract 100 visitors (not counting RSS readers). On a good day, maybe 200 visitors. Since starting this blog, 12,500 total visitors (not counting RSS readers).

So imagine my surprise when I view my site stats today, and instead of seeing 94 visitors, I see 9,400 visitors?

A Reddit user was kind enough to post yesterday's article about the 1/3, 1/3, 1/3 Rule on Reddit. At 6:30am, I had 11 visitors. When I got home from work, 7,500 visitors. At 9:29pm, 9,400 visitors.

At it's peak, the post was in the top nine on Reddit, and in the top nine on the 'popular' page of Del.icio.us.

Ten months of hosting this blog --- over 200 posts. Today, 40% of my annual audience visited. Thank you nloadholtes for your kindness!

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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January 19, 2007

Being Guy Kawasaki , For Just One Day

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