Dear Readers - give this little ditty some consideration (click here please). I'll wait for you to finish.
Good, welcome back!
In the comments section, describe what you would do if you were CEO of Barnes and Noble. What would you do if you followed the omnichannel playbook (Nook) and your investments caused hundreds of millions in losses ... what would you do if the old-school multi-channel playbook of bricks-and-mortar may not be competitive with Amazon? What would you do if, as the author says, you have 3 or 10 but certainly not 20 years left? Or is the author nuts?
Please leave a comment - tell us what you would do if you were CEO.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Showing posts with label Barnes And Noble. Show all posts
Showing posts with label Barnes And Noble. Show all posts
July 31, 2013
September 23, 2008
CEO Comments: September
Barnes & Noble on in-store music sales, online sales growth, and offering e-commerce exclusive items (weren't we supposed to have the exact same experience across all channels?).
PetSmart profit was down --- and there was a comment about the customer database, at least twice. Notice the comment about using the database to focus on profitable promotions, ugh.
Kenneth Cole takes a bath, will shift focus from fashion items to basics. Isn't this a classic trend that repeats (upswing = fashion, downturn = basics).
Zales drives a 6% comp store increase, but with a margin reduction, sees a huge drop in profitability. Clearance represented 20% of sales. Wow. Direct marketing and catalogs reflect the "brand position", with less density (always an interesting strategy --- less density). E-commerce is +30% for the year.
PetSmart profit was down --- and there was a comment about the customer database, at least twice. Notice the comment about using the database to focus on profitable promotions, ugh.
Kenneth Cole takes a bath, will shift focus from fashion items to basics. Isn't this a classic trend that repeats (upswing = fashion, downturn = basics).
Zales drives a 6% comp store increase, but with a margin reduction, sees a huge drop in profitability. Clearance represented 20% of sales. Wow. Direct marketing and catalogs reflect the "brand position", with less density (always an interesting strategy --- less density). E-commerce is +30% for the year.
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