Kevin Hillstrom: MineThatData: Your Questions

March 10, 2026

Your Questions

Send me your questions (kevinh@minethatdata.com) and I'll dedicate a post to answering the questions y'all submit.

Think of it like free consulting - except all of our readers benefit.

Fire away! I'll accept questions through the end of day 3/11/2026.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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March 10, 2026

Your Questions

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The Long and Winding Road