Here's how one company targeted me with email discounts/promotions.
- Sunday = 2 times.
- Cyber Monday = 7 times.
- Tuesday = 5 times.
- Wednesday = 4 times.
- Thursday = 2 times.
- Friday = 2 times.
- Saturday = 2 times.
- Sunday = 2 times.
During the same window, this brand posted just six (6) messages on Instagram, imagery of products.
I asked AI to convey the vibe ... not sure what one of those signs represents or what happened to Tomatohead's legs, but here you go ... this was the fifth attempt at getting it right and AI failed.
Sending twenty-six (26) email campaigns in eight days could well be a failure of imagination ... of course, if you frequency test your email campaigns you know the answer to that question, right?
Do you frequency test your email campaigns? If not, why not?
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