Uncontested

I'm watching the Badgers Men's Basketball team blow the absolute doors off of (checks notes) conference rival Washington.

The announcer asks the color commentator an interesting question.

• Announcer:  "Why does Wisconsin shoot so many three pointers from so far beyond the three point arc?"
• Commentator:  "The further away from the three point line the shot happens, the less likely it is that the shot will be contested."

In other words, if the shot happens from 26 feet away, there won't be a hand in the face of the shooter.

This attempt was good, for instance.

That's where your business comes into play. If you are selling Coach handbags, selling is "contested". Yeah. You can buy the handbag from Coach. Or Coach Outlet. You can buy it from Saks. Or Dillards. Or Macy's. Or Nordstrom. You can buy a handbag from Coach on Amazon. The odds of making the sale go down the more hands there are in your face!

If your business is north of $50,000,000 in annual sales, you should probably have an employee in the marketing department who designs an "offense" (i.e. marketing plan) that differentiates your company sufficiently so there aren't "hands in your face" when you attempt to sell something to the customer.

You want your sales "uncontested".

Right?