Disruption

Consultants can take a path favored by hyperbole. DISRUPT OR DIE! REAP THE REWARDS OF AI!  

A few retail gents come to mind on this front. The rhetoric is exhausting. 

It's one thing to point out that a business needs to change. It is quite another thing to get a hundred or a thousand or fifty-thousand employees to move in concert in a direction that results in change, much less change that is appropriate. Ask a consultant to work for a company and make change actually happen and you'll quickly see that there is an enormous difference between a Thought Leader and a Leader.

Thought Leaders are plentiful.

Leaders are likely plentiful as well, but aren't always given opportunities to lead.

Thought Leaders want you to take big swings. Of course they do! They're not accountable, are they? If the idea doesn't work, it's your fault, you are an idiot who cannot be agile enough to thrive at the "speed of disruption". 

If the idea works it's because they are brilliant.

Who have you met that had success transforming how multiple brands executed marketing? The individual must demonstrate significant sales growth and even better profit growth ... not be a transformation expert on a strategy team at JCP or Kohl's. Who have you met? What was it about that person that led to transformative results?