January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid response of a customer getting 70% off liquidations products.
Why not use January as your "experimentation month"? Try many different ideas, see what works and doesn't work.
We need more experimentation in ecommerce. Anything something gets "optimized", as ecommerce unfortunately is, there is an opportunity to experiment, to try new ideas. Use January as a month to experiment and learn.
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