How many times per year should an email subscriber click through a campaign and interact with your merchandise?
Ideally, it's a big number. Intuitively, it's a big number.
In reality ... it's two (2). Two times per year.
That's in-part a function of how tepid and feckless most email marketing programs are. I don't need to know for the 20th time this month that you are at 50% off plus free shipping, with no product ever featured above-the-fold. You are not even trying. No wonder nobody clicks through your campaigns.
If you do an average job ... just an average job ... some of your email list will click-through at least two campaigns per year.
Go run the query right now ... find out what percentage of twelve-month buyers with a valid email address clicked through at least two times in the past year? Get ready to be disappointed with what you learn.
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