Omnichannel!!!

Your industry is run by corrupt imbeciles (click here).

I recall being at NEMOA years ago - the speaker (a catalog co-op executive, one of the people many of you view as a 'trusted partner') walked off the stage, stood next to me, and said "these people are so dumb, they'll do anything I tell them to do". He was talking about marketing attribution, of course. And he was talking about you.

It's like the paper rep who once called me when he learned I was cutting the catalog circulation budget by 20% (I worked at Nordstrom and we were losing $30,000,000 profit on sales of > $300,000,000) and said "I'm sorry, I can't let you do that." For a moment, I became Dr. Reston on Seinfeld ("you can and you will").

Too often, your 'trusted partners' are people looking to scam you and your company so they can have the good things in life. Their happiness and satisfaction come at your expense.