Kevin Hillstrom: MineThatData: Very Few Things I've Done In The Past Five Years Broke Through ...

August 21, 2025

Very Few Things I've Done In The Past Five Years Broke Through ...

... like these broke through, based on your clicks and increased email open rates in the past few weeks. Is it the cartoons, or is it the S-Tier new customer scoring discussions? Let me know your thoughts (kevinh@minethatdata.com). Tell me what is going on.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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August 21, 2025

Very Few Things I've Done In The Past Five Years Broke Through ...

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Case Study: Entry Points Into A Brand And Subsequent Migration