Home Grown New Customers = S-Tier New Customers!

In the data forwarded to you a few days ago, there are some hidden nuggets.

Take New Customers acquired via Email.

• S-Tier:  30% Purchased via Email Marketing.
• A-Tier:  32% Purchased via Email Marketing.
• B-Tier:  25% Purchased via Email Marketing.
• C-Tier:  14% Purchased via Email Marketing.
• D-Tier:    5% Purchased via Email Marketing.
• F-Tier:    0% Purchased via Email Marketing.

Home grown new customers are FABULOUS new customers.  I realize it's hard work to grow your own in-house prospecting list, but come on ... get to work!

Here's what Product Listing Ad newbies looked like.

• S-Tier:    1% Purchased via PLA.
• A-Tier:    1% Purchased via PLA.
• B-Tier:    1% Purchased via PLA.
• C-Tier:    1% Purchased via PLA.
• D-Tier:  11% Purchased via PLA.
• F-Tier:   10% Purchased via PLA.

Renting customers from Google? Oh oh.

It gets worse with marketplaces.

There are clients who make PLAs work - they're smart about the products they make available to Google.

If there's a lesson here ... it's the lesson of doing the hard work to create your own home-grown prospect list. I realize 2/3rd of you don't want to hear that.

P.S.:  Yes, the words on the screen were actually uttered via a trade journal email campaign.