Why don't you put together the two themes I've discussed most often this year for a September - October test? What stops you from doing this? (seriously, be honest, what stops you from trying this?)
Eventually, You'll Call The Plumber
In our modern world, we like to think we can solve any problem without added expense. The kids on YouTube call it a "hack". For in...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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