Why don't you put together the two themes I've discussed most often this year for a September - October test? What stops you from doing this? (seriously, be honest, what stops you from trying this?)
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Here's a gem. I've been working in corporate America for more than thirty-eight years. The number of blank stares I've received ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...
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