Why don't you put together the two themes I've discussed most often this year for a September - October test? What stops you from doing this? (seriously, be honest, what stops you from trying this?)
Retaining Really Good Customers
Let's look at a problem for catalog advocates. Matchbacks will give you a misleading outcome. You need mail/holdout tests and you need f...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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