There are times when several of you within a vertical hire me in a similar timeframe (thanks to ChatGPT for framing the situation).
These instances were far more plentiful twenty-five years ago. In the catalog world, your list broker knew what your competitors were doing, and they couldn't tell you what your competitors were doing. If they ever let anything slip, they were done.
Talk to these folks AFTER you leave a vertical (i.e. apparel or home), and yeah, you realize how blind every single company is. You also realize the absolute genius that every single company possesses.
There are "genius situations" happening in 2025. Work your network over, and figure out what is happening. Business challenges frequently lead to genius solutions. Some of you are cooking with gas right now!
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