June 04, 2025

Beachwaver

Website (click here).

TikTok (click here).

Beachwaver TV (click here).

Under ten second video of guy in the distribution center packing products (liked 73,000 times). When is the last time you bothered to say anything about Ralph and Charlene in your distribution center? If you think it is hard to get employees to work (#peoplewontwork), how much easier might it be if those employees are featured in your marketing efforts?

Ambassador Community (click here).

This sure smells like Direct Response Marketing. Yet it is different, isn't it? This looks a lot like Customer Media Marketing.

Also - it bypasses traditional search/social ... the model ultimately uses the organic nature of each channel to benefit the brand. Yes, they're paying the gatekeepers ... but it isn't the core of the business model, is it?






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