Here's the link to Keynote #1 ... tomorrow we focus on Keynote #2. It's lunchtime at NEMOA, so it's a good opportunity for you to gain a different perspective! Gather 'round your garden salads with chicken breast, fire up your noise cancelling headphones, and watch the keynote on your iPhone.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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A Preview of Things to Come
This might already be happening at some level. History: When e-commerce took over from catalog marketing, new "channels" emerged...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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