Multichannel 2.0?

Here you go:

It's always interesting when this stuff crosses my desk. At some companies, Leadership creates an environment where employees feel comfortable trying things.

At other companies, nobody wants to take a risk ... but employees want to sound smart. These are the companies that gobble up the stuff in the image above. All the buzzwords are used. If asked to implement anything, these employees stall out ... quickly. They have no foundation under the buzzwords.

Build the foundation first ... the rewards come later.