Read through this thread on Twitter (click here). I promise you will learn something about E-Commerce and Customer Development. The analysis shows just how far behind so many of us have fallen.
Customer Development: Price vs. Rebuy Rate
As prices increase, annual repurchase rates decrease. For the Merchandise Categories at an actual brand, here's what the relationship lo...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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