Read through this thread on Twitter (click here). I promise you will learn something about E-Commerce and Customer Development. The analysis shows just how far behind so many of us have fallen.
Let's Try Something!!
I purposely bundle my Merchandise Residual Value (MRV) analysis into my new customer "S-Tier" analysis ... for good reason. It onl...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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