Yesterday I shared with you the most popular catalog-brand project request.
Among e-commerce brands, it's all about Customer Development (click here).
The catalog brand looks to optimize how much the catalog brand spends trying to convert customers. The e-commerce brand lacks the Customer Development abilities of print, consequently, the e-commerce brand needs alternatives to develop customers. That's what I am working on with e-commerce brands, trying to convert this huge glut of COVID-fueled buyers (or trying to minimize the decrease in buyers caused by COVID).