March 08, 2021

For E-Commerce Brands: Customer Development

Yesterday I shared with you the most popular catalog-brand project request.

Among e-commerce brands, it's all about Customer Development (click here).

The catalog brand looks to optimize how much the catalog brand spends trying to convert customers. The e-commerce brand lacks the Customer Development abilities of print, consequently, the e-commerce brand needs alternatives to develop customers. That's what I am working on with e-commerce brands, trying to convert this huge glut of COVID-fueled buyers (or trying to minimize the decrease in buyers caused by COVID).

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

The Master Sheet: Customer Value

Here's the Master Sheet we've evaluated for more than a week. Today we'll look at the portion of the table on the far right, col...