March 07, 2021

For Catalog Brands Only: A Primer on Contact Stream Optimization

For the third of the audience that are catalog brands, here is a primer on how I currently manage Contact Stream Optimization (click here). Email me (kevinh@minethatdata.com) when you need assistance.

Among my catalog client base, this is currently the most popular project request. Many catalogers are trying hard to save money by not over-mailing all of the digital customers acquired during the pandemic. You should count yourself in that camp as well.

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The Master Sheet: Customer Value

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