I had a post written for today, but the events of January 6 are more important than my views about new and existing customers.
You've been through a lot in the past year. Persevere. I'll talk to you next week.
The Master Sheet: Customer Value
Here's the Master Sheet we've evaluated for more than a week. Today we'll look at the portion of the table on the far right, col...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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