New Customers

All of my recent projects have a common theme.

• "What happens when most people who want to be vaccinated are vaccinated and I'm not getting a COVID-bump anymore?" 

Good question!

That's what I'm working on these days ... forecasts that demonstrate what the future looks like ... analysis of the veritable plethora of customers who have been acquired, measuring who moves to loyal status and who disappears ... and careful analysis of merchandise performance given that so many of these COVID-newbies seem to prefer existing merchandise over new merchandise.

You'll be hearing a lot about new customers in the first quarter ... it's your #1 question over the past three months and is the subject of just about every email I've received in the past few weeks.