I talk frequently about catalog bifurcation ... and many readers leverage the Shopify platform. Well, you can read about the topic of bifurcation and you can read about Shopify (and Walmart and Amazon) in this article (click here).
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Seasonality as a Reactivation Opportunity
Remember this image from a week-and-a-half ago? Remember the peaks at 11/12/13 ... 23/24/25 ... 35/36/37 months since a first purchase? Thos...
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