Kevin Hillstrom: MineThatData: Bifurcation and Shopify all in One Article

August 11, 2019

Bifurcation and Shopify all in One Article

I talk frequently about catalog bifurcation ... and many readers leverage the Shopify platform. Well, you can read about the topic of bifurcation and you can read about Shopify (and Walmart and Amazon) in this article (click here).

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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August 11, 2019

Bifurcation and Shopify all in One Article

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