August 11, 2019

Bifurcation and Shopify all in One Article

I talk frequently about catalog bifurcation ... and many readers leverage the Shopify platform. Well, you can read about the topic of bifurcation and you can read about Shopify (and Walmart and Amazon) in this article (click here).

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Judy, Jennifer, Jasmine

Back in 2012 I put together a popular series about three personas ... Judy, Jennifer, and Jasmine (click here) . So popular, in fact, that I...