August 07, 2019

Everybody Else

Look at everybody else ... the bottom half of the file ... there's barely any catalog profit available mailing them.

That's the future ... it's what e-commerce brands who embrace catalogs learn quickly. It's the future for catalog brands as well. You're not going to mail the vast majority of your customer file much anymore.

You may not agree with what I'm saying. That's fine. Work with your favorite agency, analyze your best "catalog" customers, and tell me what you learn, ok?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

E-Commerce In A Box Breach: Magento

Click here, folks .  You cannot criticize these breaches, because the minute you do that somebody hacks you and then what? Try your best to ...