This is maybe a year old, +/-, and is worth a year of consideration if you sell apparel:
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
March 21, 2019
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Judy / Jennifer / Jasmine
Eleven years ago I spoke at NEMOA about the importance of Judy / Jennifer / Jasmine as key shoppers within a traditional catalog brand (hint...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
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