March 14, 2019

Describe Your Plan, Part 4

https://www.datamann.com/datamann-seminar-april-2019/
Let's assume you inherit a business with the following dynamics:
  • +3% Overall Merchandise Productivity.
  • +14% New Merchandise Productivity.
  • -8% Existing Merchandise Productivity.
  • -6% New + Reactivated Buyer Comps.
  • 100,000 12 month buyers last year, 40% rebuy rate, 40,000 active buyers.
  • 55,000 new + reactivated buyers last year.
Tell me what is wrong with this business, and tell me what kind of plan you'd implement to fix this business?

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