Describe Your Plan, Part 4

https://www.datamann.com/datamann-seminar-april-2019/

Let's assume you inherit a business with the following dynamics:

• +3% Overall Merchandise Productivity.
• +14% New Merchandise Productivity.
• -8% Existing Merchandise Productivity.
• -6% New + Reactivated Buyer Comps.
• 100,000 12 month buyers last year, 40% rebuy rate, 40,000 active buyers.
• 55,000 new + reactivated buyers last year.

Tell me what is wrong with this business, and tell me what kind of plan you'd implement to fix this business?