September 04, 2018

Link To The Entire Hillstrom's Marketing Management System Series

For those who want all the slides together in one place, please click here and download the entire presentation. Next week I'm moving on to adjacent topics, so this is a good time to collect the information if you are interested.

Thanks,
Kevin

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...